Feb 19

Being a developer I often get approached by friends and colleagues (even strangers) regarding startup ideas. The conversation usually goes something like this: “I have this really great startup idea, you develop it for free and I’ll give you 5%.”


I’ve worked with a few startups now and to be fair most of the time I have done so as a consultant, and have been well remunerated. One startup in particular I worked on through to exit , so I consider myself as pretty experienced.

“Ideas are easy. Implementation is hard.” — Guy Kawasaki

However I’ve also succumbed to working for equity or options, to be completely honest it has never really bothered me as I’ve usually accepted because I love the idea or technology I’d get to use.

The issue I’ve personally encountered is that when given such a small amount of equity your voice and ideas are usually muted too. I’m a coder yes, but I’m also entrepreneurial and can contribute in so many other ways.

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